Originally answered May 24, 2018
Leaders may think they are communicating effectively, but the people they are trying to lead would frequently disagree. The reasons for poor leadership communication include:
- Using corporate-speak, buzzwords, cliches, and other tired and familiar expressions
- Speaking from a script
- Coming across as stiff, formal, and impersonal
- Talking in a one-way direction, without listening
- Dodging questions or giving evasive answers
- Using boring forms of presentation such as slides filled with bullet points and text
The target audience will tend to tune out, ignore, or be skeptical of such communications. They are used to hearing the same old messages, and will be uninspired by them.
When communicating, leaders need to come across as honest, sincere, and knowledgeable. They should speak in their own voice, really engage with their audience, and use techniques that maintain a high level of interest in what they are saying. Leaders should demonstrate trust, truth, and transparency in what they say, communicate regularly, and do so authentically.