How do you get people to use an Enterprise Social Network (ESN)?

Originally answered Dec 28, 2017

Articulate your vision for how the ESN should work

1. Define compelling use cases
2. Tell stories to inspire people to use the ESN
3. Make the business case
4. Sell the benefits to individuals and the organization, including answering the question “what’s in it for me?”
5. Motivate participation through goals, incentives, recognition, and rewards
6. Lead by example, and get senior leaders to do so as well
7. Collect and promote success stories taken from the ESN

For more, see:

• How to motivate knowledge sharing using gamification, goals, recognition, and rewards
• Articles and Presentations about Enterprise Social Networks (ESNs)
• Video recording of my KMWorld keynote: KM Buy-In: Proven Practices
• My book: Proven Practices for Promoting a Knowledge Management Program