E-learning, Enterprise 2.0, Seven Secrets for KM Success, Made to Stick
KM Question of the Week
Follow-up: In response to last week’s question on KM at universities, Jack Vinson pointed me to his blog on Compiling academic KM programs.
Q: My company is currently looking for a fit for purpose solution for e-learning. We are a company of 400 people. We are looking for a SCORM-compliant LMS/LCMS solution. Do you have any recommendation?
A: E-learning is not my area of expertise, so I recommend that you visit the sites of these thought leaders and see what they have to say:
Saba is one option. You can also post your question to one of the Q&A sites which allow questions to be asked and answered, although you should be wary of some of the answers provided through this mechanism.
KM Blog of the Week
Much has been written about the “debate” between Tom Davenport and Andrew McAfee on the role of enterprise 2.0 in changing the enterprise. Many, if not all, of you are aware of this but it has generated many interesting side conversations. Being part of the Fast Forward Enterprise 2.0 blog I seem to have only heard the views supporting the McAfee position or deconstructing the conversation to debunk connected myths.
Here is a recent useful example, More on corporate hierarchy and the organization of work, from Tom Mandel. He picks three myths around the debate and goes into them in detail.
Here is a post I finally did on the controversy, Managing Personal Knowledge: Setting a Foundation for Transformation? Here I tried to provide a more optimist interpretation of what Tom wrote. As I said, “I look at what Tom actually wrote and I think he nicely captures some of the organizational obstacles that will have to be overcome for organizations to effectively use enterprise 2.0 tools.”
KM Link of the Week
Seven Secrets for KM Success by W. Ladd Bodem
- Solve the Right Problem
- Measure the Right Things
- Secure Organizational Support
- Understand Your Audience
- Encourage Customer Use
- Incent Knowledge Sharing
- Manage Content Quality
KM Book of the Week
Sponsors of the Working Knowledge Research Center have the opportunity to attend semiannual conferences at Babson College in Boston. Prior to each conference, Larry Prusak selects a book which is sent to each attendee. During the conference, a book club session is held where the participants discuss the book.
The book for the most recent conference was Made to Stick. I highly recommend it.
Introduction: What Sticks?
Epilogue: What Sticks
Blog entries about the book
This book delineates just how to package and present ideas so that they stick — they stay in your head and you actually act on them. The Heaths maintain presenters should focus on the six things that make ideas stick — aptly summed up in the mnemonic SUCCES: simplicity, unexpectedness, concreteness, credibility, emotion, and story. Don’t forget that last one among your bullet points. The Heaths show how to embed your ideas in a narrative that is compelling and engaging, rather than depend solely on analytical persuasion. In a sprightly and very engaging tone (the dry stuff is in the footnotes) the Heaths have produced a first-rate book for managers, who all should realize just how useful it is to have some help in getting their ideas heard in an increasingly noisy marketplace of ideas.
Made to Stick is a must-read for anyone tasked with creating a message people will remember. A message that will stick.
The Heath brothers have written one of the most important business book ever because it addresses such a fundamental question: which ideas persist and shape behavior, and which do not. And it tackles the topic so well. The book is filled with compelling (ideas) AND it is based on strong behavioral science research.
I was reading Chip and Dan Heath’s Made to Stick, which is about how to ensure that your ideas get noticed and acted upon. I was already a believer (John Beck and I wrote The Attention Economy: Understanding the New Currency of Business in 2001, and it included some similar ideas, but was perhaps before its time — and just before 9/11), but the Heaths’ book made me realize how far things had moved toward the consumer side.