Originally published on January 25, 2017

19th in a series of 50 Knowledge Management Components (Slide 27 in KM 102)

Content management: creating, managing, distributing, publishing, and retrieving structured information — the complete lifecycle of content as it moves through an organization

Managing content is a key discipline that is not unique to knowledge management, but that is definitely related. Components of a content management process include creation, presentation, information architecture, infrastructure, and governance.

If your organization produces and maintains a large quantity of documents and presentations, internal and external web sites, or recordings and videos, then a content management process will be important for ensuring that content can be collected, delivered, used, maintained, and deleted effectively. And a related content management policy may be required to specify how content is created, stored, reused, and archived.

In the context of a KM program, content management should be applied to documents, methods, and templates stored in standard repositories. It especially applies to the creation, submission, and management of reusable documents. The goals are that content is presented in a consistent format; is reviewed and approved before being made available; can be readily found through browsing, searching, and notification; and is regularly reviewed, updated, and retired.

Insights

1. The process of content management in Wikipedia:

Content management is an inherently collaborative process. It often consists of the following basic roles and responsibilities:

  • Creator — responsible for creating and editing content.

A content management system is a set of automated processes that may support the following features:

  • Import and creation of documents and multimedia material

2. Seven Stages of the CM Lifecycle by Bob Doyle:

  1. Organization/Information Architecture/User Centered Design

3. Master Your Content Using the Content Management Lifecycle by Erik Hartman defines six phases:

1. Plan

  • Analyze

2. Develop

  • Create

3. Control

  • Store

4. Deploy

  • Assemble

5. Preserve

  • Archive

6. Evaluate

  • Audit

Examples

1. HP’s Content Management Domain

2. Deloitte’s Content Management Life Cycle

Resources

  1. Are you content with your content?

Books

  1. The Content Management Handbook by Martin White

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Knowledge Management Author and Speaker, Founder of SIKM Leaders Community, Community Evangelist, Knowledge Manager https://sites.google.com/site/stangarfield/

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Stan Garfield

Knowledge Management Author and Speaker, Founder of SIKM Leaders Community, Community Evangelist, Knowledge Manager https://sites.google.com/site/stangarfield/