Business Blogs: A Practical Guide by Bill Ives and Amanda G. Watlington
Do you know
- What a blog can bring to your business and how successful early adopters are using blogs?
- How to integrate blogging into your marketing communications mix?
- How to choose the right software for your blog?
- How to write compelling copy so that your readership grows?
- How to make your blog visible using RSS/XML feeds?
This book contains 70 interviews with successful bloggers for you to learn from. It is a 220-page guide, with 315 pages of interviews, 700+ links, and over 100 illustrations and resources.
Table of Contents
Section One — The Business Side of Blogging
- CHAPTER 1 — What’s All The Noise About Blogs?
- CHAPTER 2 — To Blog or Not to Blog
- CHAPTER 3 — Starting your Blog Right
- CHAPTER 4 — Connecting with Your Market
- CHAPTER 5 — Using Blogs Inside your Organization
Section Two — The Technical Side of Blogging
- CHAPTER 6 — Selecting Your Blog Platform
- CHAPTER 7 — Getting Noticed
- CHAPTER 8 — Writing for the Web
- CHAPTER 9 — Blog Tools and Services
Section Three: The Blog Cases
- CHAPTER 10 — Small to Mid-Size Business
- CHAPTER 11 — Consultants
- CHAPTER 12 — Non-Profit Organizations
- CHAPTER 13 — Individuals in Large Organizations
- CHAPTER 14 — Blog Tool and Service Providers
The Winners of the 9th annual Global Most Admired Knowledge Enterprises (MAKE) study were announced by Teleos. Toyota is the overall Global MAKE Winner for the second year in a row.
According to the 2006 Global MAKE Report, European knowledge-driven organizations are failing to keep pace with their Asian and North American counterparts, and more organizations are relying on innovation for the competitive advantage.
The winners of the 2006 Global MAKE study, conducted by Teleos in association with The KNOW Network, are (in alphabetical order):
- Apple Computer
- BHP Billiton
- Buckman Laboratories
- Ernst & Young
- Honda Motor
- Novo Nordisk
- Samsung Group
- Tata Group
- Toyota Motor Corporation
Q: Are there any local KM communities, and if so, what is their purpose?
- Boston KM Forum
- KM Chicago
- KMG Philadelphia
- Knowledge Management Network of North Carolina
- Midwest KM Community (Michigan)
And there are local communities in Minneapolis/St. Paul, Toronto, and in many countries in Europe, Asia, and Australia.
I belong to the Midwest KM Community in Michigan, which held regular face-to-face meetings. A relatively small number of members attended the meetings, which resulted in very interactive discussions.
In 2006, members included DaimlerChrysler, Dow Corning, Eaton, EDS, Ford, GM, Herman Miller, HP, Marsh, and Whirlpool. We met every other month at the site of one of the members for two hours and focus on a specific topic. For example, when we met at Marsh, we discussed the different KM jobs and roles at our companies, and compared job descriptions.
I recommend this approach for other local communities. I believe they should be for face-to-face discussion among a few motivated members.
If you lead, help lead, or are planning to start a local KM community, you can join the Local KM Community Leaders Community. We held a quarterly conference call to share ideas and help each other improve our KM communities.