1. Allow opting in and out; use services that allow people to subscribe and unsubscribe easily
  2. Send a one-time invitation to subscribe to a wide audience, and then respect the decisions of the recipients; provide multiple alternatives, including email, RSS feed, and reading online only
  3. Don’t subscribe anyone who didn’t request it; this is a serious violation of the opt-in principle
  4. Don’t send messages to people unless they want to receive them; otherwise, you will be viewed as a spammer
  5. Make subscribe or unsubscribe options obvious in all messages; verify the links really work
  6. Store an archived copy of each newsletter; in each issue, include a link to the archives. Many newsletter services include this archive feature. Readers may choose to read through the archives to learn more about your KM initiative
  7. Don’t blanket all threaded discussions with the same message; if a message is relevant to more than one threaded discussion, craft a brief, customized version specific to each forum, explain why it is relevant, and include a link to the full message which is posted elsewhere
  8. Keep your newsletters as short as possible; one page is preferred; if the newsletter contains multiple topic categories, include only one story per category. If stories are longer than one to two paragraphs and you want to keep your newsletter short, you can include just the first paragraph with a “Read More” link that directs readers to the full story on your website
  9. Avoid sending messages with attachments; instead, post necessary files to an easily-accessible site and include links
  10. Include your name in each communication so people know whom to contact with feedback and suggestions; this will help build a positive reputation for you, especially if you follow the other nine guidelines

--

--

--

Knowledge Management Author and Speaker, Founder of SIKM Leaders Community, Community Evangelist, Knowledge Manager https://sites.google.com/site/stangarfield/

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Stan Garfield

Stan Garfield

Knowledge Management Author and Speaker, Founder of SIKM Leaders Community, Community Evangelist, Knowledge Manager https://sites.google.com/site/stangarfield/

More from Medium

Content Marketing Workflow Automation with Airtable, Google Drive and Zapier

Use Data To Scale Your Marketing

What the Digital News Report 2022 means for publishers eCommerce strategies

How Good Design Can Help Your Content Strategy Succeed